Перевод и анализ слов искусственным интеллектом ChatGPT
На этой странице Вы можете получить подробный анализ слова или словосочетания, произведенный с помощью лучшей на сегодняшний день технологии искусственного интеллекта:
- как употребляется слово
- частота употребления
- используется оно чаще в устной или письменной речи
- варианты перевода слова
- примеры употребления (несколько фраз с переводом)
- этимология
Что (кто) такое advertising manager - определение
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 ventral.jpg?width=200 "An expensive car is a high-involvement/ rational purchase (i.e., FCB Quadarant 1)")
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.jpg?width=200 "Advertising messages are all around us, yet the mechanism which leads from exposure to brand advertising through to sales is not entirely clear")
![[[Arn Anderson]] is known for his work as Ric Flair's enforcer.](https://commons.wikimedia.org/wiki/Special:FilePath/Arn Anderson Aug 2014.jpg?width=200 "[[Arn Anderson]] is known for his work as Ric Flair's enforcer.")
![[[Paul Ellering]] (center) managing [[The Authors of Pain]]](https://commons.wikimedia.org/wiki/Special:FilePath/Authors of Pain NXT.jpg?width=200 "[[Paul Ellering]] (center) managing [[The Authors of Pain]]")
![[[Blackjack Lanza]] with longtime manager [[Bobby Heenan]]](https://commons.wikimedia.org/wiki/Special:FilePath/Black Jack Lanza & Bobby Heenan - The New Illustrated Wrestling News A.W.A. Edition - 1971 No.46.jpg?width=200 "[[Blackjack Lanza]] with longtime manager [[Bobby Heenan]]")
![Maryse]] depicted as a manager or valet for [[The Miz]], her real life husband](https://commons.wikimedia.org/wiki/Special:FilePath/Miz and Maryse.jpg?width=200 "Maryse]] depicted as a manager or valet for [[The Miz]], her real life husband")
![[[Paul Bearer]] carrying the urn he used to control [[The Undertaker]]](https://commons.wikimedia.org/wiki/Special:FilePath/Paul Bearer in 1996.jpg?width=200 "[[Paul Bearer]] carrying the urn he used to control [[The Undertaker]]")
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![Advertisement for a live radio broadcast, sponsored by a milk company and published in the ''[[Los Angeles Times]]'' on May 6, 1930](https://commons.wikimedia.org/wiki/Special:FilePath/1930.05.06 Advertisement for Radio Broadcast With Lisa Roma.gif?width=200 "Advertisement for a live radio broadcast, sponsored by a milk company and published in the ''[[Los Angeles Times]]'' on May 6, 1930")
![An American magazine ad for the 1913 issue of the ''[[Encyclopædia Britannica]]''.](https://commons.wikimedia.org/wiki/Special:FilePath/Ad Encyclopaedia-Britannica 05-1913.jpg?width=200 "An American magazine ad for the 1913 issue of the ''[[Encyclopædia Britannica]]''.")
![1911 [[Michelin Guide]]](https://commons.wikimedia.org/wiki/Special:FilePath/Bibendum-1911.jpg?width=200 "1911 [[Michelin Guide]]")
![Bronze plate for printing an advertisement for the Liu family needle shop at [[Jinan]], [[Song dynasty]] China. It is considered the world's earliest identified printed advertising medium.](https://commons.wikimedia.org/wiki/Special:FilePath/Bronze printing plate for an advertisement.jpg?width=200 "Bronze plate for printing an advertisement for the Liu family needle shop at [[Jinan]], [[Song dynasty]] China. It is considered the world's earliest identified printed advertising medium.")
![[[Edo period]] LEL flyer from 1806 for a traditional medicine called ''Kinseitan''](https://commons.wikimedia.org/wiki/Special:FilePath/Edo period advertising in Japan.jpg?width=200 "[[Edo period]] LEL flyer from 1806 for a traditional medicine called ''Kinseitan''")
![O'Galop]]" of [[Bibendum]], the Michelin Man, 1898](https://commons.wikimedia.org/wiki/Special:FilePath/Michelin Poster 1898.jpg?width=200 "O'Galop]]\" of [[Bibendum]], the Michelin Man, 1898")
![Storage of Peruvian ceramics at the [[Larco Museum]]](https://commons.wikimedia.org/wiki/Special:FilePath/Storage Gallery.jpg?width=200 "Storage of Peruvian ceramics at the [[Larco Museum]]")
Википедия
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability. Advertising management process also helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of a product.
Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. Corporate advertising refers to paid messages designed to that communicate the corporation's values in an effort to influence public opinion. Yet other types of advertising such as not-for-profit advertising and political advertising present special challenges that require different strategies and approaches.
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy and evaluating the overall effectiveness of the advertising effort.) Advertising management may also involve media buying.
Advertising management is a complex process. However, at its simplest level, advertising management can be reduced to four key decision areas:
- Target audience definition: Who do we want to talk to?
- Message (or creative) strategy: What do we want to say to them?
- Media strategy: How will we reach them?
- Measuring advertising effectiveness: How do we know our messages were received in the form intended and with the desired outcomes?
